Saskatoon storage companies in Saskatchewan, Canada are trying to raise their market share to make more revenue. Lat time we talked about the four P’s of marketing, and we will continue our discussion about this. Promotion is one of the four P’s and that includes advertising. How do we get people to know about our brand new storage place or improve an existing one? Some business has huge grand openings event at the start of the cycle. They may put the event in the local paper, or signage in front of the buildings, TV commercials or radio ads. Tell all your friends and neighbors, visit places that need storage, like apartment complexes or trailer courts, these are all good ideas to promote your storage business. Move in specials, discount tickets and such may help too. Those ideas though, kind of bleed into the other p, price. We will not do that here though, and call those opening discounts as promotion. Car dealers have these grand opening events quite a bit and all through the year. We have all seen them on TV and in radio ads. We drive by them all the time. They have end of the year sales, end of the summer events, and end of the spring events. They use them all the time.
Saskatoon storage companies should think about these kinds o events too. In Saskatchewan, Canada the car dealerships do this, but do Saskatoon storage facilities? A lot of people in the storage industry grow a little lazy at times we fear because of the nature of the business. Opening the doors and seeing who comes in is not a proactive way of doing things. If the location of your building is so good though, marketing might be on the back burner for a long time. Some storage places are at a ninety percent occupancy rate all the time. Occupancy rates are the number of storage units rented over the number of storage spaces we have in the building. For example, a storage places with a hundred storage spaces in it, and ninety of them are rented, than ninety over a hundred is ninety percent occupied.
Saskatoon storage places in Saskatchewan, Canada have these occupancy rates too, buy most storage places do not give this information away so easy. Why should they anyway? They try not to let their competitors know this number for a lot of reasons. If they are in the market for selling their storage place, telling the world they are at forty percent occupancy rate may hinder them, in selling it. In addition, customers who find out these numbers may change their mind and rent somewhere else. Kind of like restaurants, if the parking lot is full it must be a good place to eat, otherwise if the parking lot is empty, it must be a bad place to eat. There is logic to all of this, and we all do some of the same things as consumers. This is a science called consumer behavior, and we discuss this in another blog. It is a fascinating look at how people behave in the sales process. Some consumers are loyal to brand names, and some consumers are what they call innovators, always buying the first things to come out that are new and cool.
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Disclamer: This entry is intended to promote our partner StorageMart and some or all participants received compensation.