Self Storage Sales Tips

  • Written by jeffjeff No Comments Comments
    Last Updated: February 3, 2011

    Sales is a tricky business. Some of the best sales professionals are always hopping from job to job because they burn a lot of bridges along the way. They get a sale by promising the world and then forget about the customer after the sale is made. Good customer service is essential for long term success. You must care about your current Country Hills self storage customers more than the prospective clients. Do not misinterpret this statement. Always bring your best to new prospects, but do not forgot about the loyal Country Hills self storage that you already have.

    It has happened to everyone. You are trying to help a customer figure out a bill at the office when you get a phone call from someone in Alberta who is looking for a storage space. Your attention quickly turns to the potential customer on the phone. This is a delicate situation. A lot of times, the solution is very simple. Grab one of your employees and tell them to assist the person on the phone with pricing information. If you have well trained employees, they will be able to represent your Country Hills self storage company just as well as you could. Make a point to let the customer in the office hear you say to the caller on the phone that you are helping a current tenant and you will be back with them momentarily. Both the current and potential customer will respect your decision and it shows that you value customer service.

    A mistake that many will make is trying to help both at the same time. You are pointing to paperwork for the customer in the office while trying to listen to what the customer is saying on the phone. This is not fair to either party and you will probably end up making mistakes. Focus one hundred percent on the task at hand. Your Country Hills self storage customer will appreciate it.

    Always treat every customer like gold. There are a few things that you can do to make each customer feel important. Always greet them as soon as they walk in the door. Wish them a good morning and ask them what you can help them with. You should make good eye contact to let them know that you are attentive and sensitive to their specific needs. A common problem is to treat every customer the same. In storage, you have to say the same things to different Country Hills self storage customers. Each customer is different and each has different needs. A good thing to do is to repeat back what they say so that they know you are listening to them. If they need to pay a bill, say that you would be happy to help them pay their bill, for example.

    When you are talking to potential clients on the phone, it is sometimes hard to focus for some storage employees. You can close your eyes to help put yourself into the callers’ shoes and better understand what they need. Treat them how you would want to be treated. Speak with clarity and be concise so that you are able to communicate with the caller and let them know what you are saying. A lot of customer problems can be avoided through proper communication.

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    Disclamer: This entry is intended to promote our partner StorageMart and some or all participants received compensation.

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