What makes you as a customer stop and decide to rent from a self storage company? Is it the location of the facility, their pricing, their security or something else? That is a question that has self storage companies going crazy trying to figure out what they need to do in order to get more business. Do they need to relocate their facility or add door alarms to every unit? Being an owner is not easy, but customers do not always make it easy on them.
Many times when customer decides to rent, the property manager will ask them what made them decide to rent there. Many customers will choose not to do the survey or just say, it was a random decision. Something made that customer wants to go there and rent from that facility. This kind of response will drive a self storage company crazy. If a customer rents online, they might actually skip the survey. So when the owners get the survey questions answered, they have to think their selves if there is enough of a sample to get a true measurement.
Self storage is a very competitive industry. No one getting involved in self storage thinks they can come in and make money right off the back. It is tough. So when customers are asked questions like what was listed above it helps the owners in their competitive endeavors. When a customer does not give accurate responses, the owners are left scratching their heads.
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Disclamer: This entry is intended to promote our partner StorageMart and some or all participants received compensation.